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RCR Wireless News' sister publication Advertising Age ranked the leading national advertisers in its June 23 issue. Interestingly, wireless carriers accounted for the No. 1, 2 and 3 spots in U.S. advertising spending by company in 2007. (See below.)
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September 2, 2008 03:16 pm
Why does the Ad Age list on their website have a different ranking? Proctor & Gamble was #1 on their website, T-Mobile and Comcast did not show up at all.What assumptions caused your list to be different?Thank you.
August 14, 2008 06:00 am
it will continue until their margins are hit by a downturn and then the corporate mergers will start.
August 13, 2008 02:24 pm
Wireless service providers are spending billions of dollars each year to steal each others' customers. This just does not seem like the best use of resources.